How to Respond to Copyright Demand Letter


The complexities of copyright infringement can be daunting, particularly when facing a demand letter. This all-encompassing guide is designed to demystify copyright infringement, elucidate the implications of a demand letter, and provide effective strategies for responding to such notices.

Copyright infringement occurs when copyrighted material is used unauthorizedly, thereby violating one of the copyright owner’s exclusive rights. Grasping the contours of copyright is essential since these rights are automatically accorded upon creation of the work, regardless of a copyright notice.

Deciphering Demand Letters

A demand letter serves as a formal notice of alleged copyright infringement. It typically outlines information about the infringing work, the type of infringement, and the proposed remedy, which often includes removal of the infringing material or payment of damages.

Strategies for Responding to a Demand Letter

Upon receiving a copyright infringement notice, feelings of panic are natural, but responding with a clear and composed mind is crucial. To aid this process, consider the following initial steps:

1. Verify the Source:

Examine who sent the demand letter. Is it a legitimate law firm or an established company such as PicRights, which handles a substantial number of these cases? If so, ignoring the letter is strongly discouraged. These entities have the resources and the legal backing to pursue the case further, which could lead to more severe consequences.

2. Assess the Infringement Claim:

Investigate whether you indeed infringed someone’s copyright. Did you use an image or other copyrighted content without obtaining the necessary permissions or licenses? It’s crucial to be honest with yourself in this phase, as it will guide your next steps.

3. Weigh the Option of Settling:

If your investigation reveals that you did unknowingly infringe on someone’s copyright, you might want to consider settling the case. Weigh the potential costs and stress of drawn-out legal proceedings against the proposed settlement. In many instances, it’s more beneficial to settle, pay the fine, learn from the experience, and implement strategies to prevent such situations in the future. Remember, the goal is to resolve the issue and ensure it doesn’t recur.

4. Review Your Other Images:

It’s crucial to scrutinize the remaining images and content on your website to ensure they do not violate any other copyrights. Utilizing a tool like PicDefense can expedite this process. This preemptive action can help avert further demand letters.

When confronted with a particularly high penalty, it’s advisable to consult a legal professional. Assess the potential benefits against the cost of legal counsel. In some cases, a more cost-effective resolution may be possible.

The most effective way to avoid a demand letter is to prevent copyright infringement. This can be accomplished by obtaining permission, purchasing a license, using works from the public domain or those with a Creative Commons License, and creating original work. Another potent preventative measure is the utilization of tools such as PicDefense, which helps identify potential copyright infringements and assists in taking preventative measures.

Common Infringing Uses of Images

Image copyright infringement is a common issue. Many individuals mistakenly believe images found on Google are free to use, leading to inadvertent copyright breaches. Similarly, hiring third-party content writers can also result in image copyright infringements, as these writers might source images from unauthorized or even paid stock photo sites. Therefore, it’s essential to verify the origins of all images used on your website.


In the digital era, copyright owners often employ bots to comb the internet for potential copyright infringements. These bots issue demand letters, frequently demanding substantial sums for each infringement. While many such demands are valid, there are cases where this system is exploited by unscrupulous individuals. Adhering to copyright law, performing diligent research, maintaining a clean online presence, and using tools like PicDefense can help in circumventing such demands. When in doubt, always seek professional legal counsel.

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